A better way to sell your house...
Value Range Marketing

Properties marketed using PVRM may sell up to five times faster and, in some cases, for more money than the seller expected.  PVRM introduces properties to more buyers than a traditional fixed-price listing, and creates a comfortable atmosphere for negotiations to begin much sooner in the sales process.

Over 76% of consumers rated their PVRM experience as "excellent" or "good".  The reasons?  A quicker sale, getting the home sold, and receiving the desired price.

Prudential Real Estate has taken the lead in the real estate industry with this marketing innovation.  Many Prudential Real Estate sales professionals have been trained and certified in this exclusive marketing process, affording the savvy property owner a dynamic way to expose the property to buyers.

Answers for Sellers:

PVRM marketed properties beat many local averages for days on the market, hands down.  Isn't time you considered PVRM?

PVRM offers you the opportunity to use a proven method to reduce the days your property is on the market and in many cases helps attain a sale price that is equal to or higher than expected.

How do I know which range to select?

Your PVRM certified Prudential Real Estate sales professional is able to assist you in determining the approximate value of your property, based on what similar properties in your area have been sold for recently.  The ideal value range will have a top value that most closely matches what your property would be listed for if it were a traditional fixed-price listing.  The low end of the range ensures that more buyers will be attracted to your property.

"Won't buyers just make an offer at the lowest price
 in the range?"

Buyers typically have their "wish price" in mind whenever they make an offer on a property, regardless of how the property is being marketed.  Most astute buyers are keenly aware of the approximate market value of the property prior to submitting an offer and understand that their initial offer very often is the beginning of the negotiation process.

Answers for Buyers:

By marketing a property for sale in a value range, the seller is announcing to buyers that negotiations may begin at any price within the advertised range.  Properties marketed at one fixed-price often elude many qualified buyers, especially if a property is overpriced for the market.  PVRM broadens the available choices of properties for buyers to choose from by advertising that a seller is willing to consider offers within the prescribed range.

PVRM helps facilitate the negotiation process by allowing buyers to make an offer without the risk of offending the seller.

"Why would a seller who lists their property at the top
 value of the range look at a low offer at the opposite
 end of the range?"

Sellers who market their property using PVRM understand that buyers have a "wish" price at which they would like to purchase a property.  By marketing a property through PVRM the seller is agreeing to consider all offers within the prescribed range, understanding that without an offer, there are no negotiations!  Without PVRM some buyers never get the opportunity to begin a negotiation.

"PVRM seems to benefit the seller.  How does it
 benefit a buyer?"

Most buyers know how much they can and want to spend when looking for a property and typically search for property within a "range of affordability".  Properties marketed using PVRM will show up in many more "range of affordability" searches, dramatically broadening the number of available properties for a buyer to consider.